It’s time for us as designers to step up and take responsibility for what we’ve done, to be open, critical and constructive about the state of a truly unsustainable industry. Forget about design festivals and conferences, awards and praise that simply perpetuate the same cycle. Let’s take a radical departure and engage the issue on a higher level; government, policy and education. The future demands that those who know have a responsibility to do something, now, instead of looking back at what could have been done differently. Compassion and optimism will be valuable tools in the fight against apathetic consumerism.